Whilst you can never force people to change, in fact it is a sure fire way of getting very short term results, there is a need to compel them to change.
By this I mean creating a reason for why the change needs to happen and then 'making it real' for people so that they get over the immediate problem of 'so what' (as in 'So what? Why should I change what I am doing?')
Of course, even a compelling need will still encounter the problems of WIIFM (when people think 'what's in it for me?' - will it improve my life or make it worse?) but that is all about mentoring people into an improvement programme.
If you would like to see some examples of compelling statements that organisations have put together to inspire their people to change, drop me an email to markeaton(a)amnis-uk.com.
Kindest Regards,
Mark
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