Innovation?

I was invited to an 'Innovation Dinner' this week at which some 150 people had booked and paid to attend.

The dinner had a good keynote speaker, but the topic was less about Innovation and more about how they had grown their business from scratch.

The problem for me is that the whole affair seemed to be a 'ra ra' session about innovation without any practical advice or information for the participants - the typical 'Innovation: Its a good thing' type approach.

For many, Innovation means developing a new product, whilst others think of it as a new creative design for a brand, but if we take the government definition of Innovation it is about 'the exploitation of new ideas' - meaning that it is equally relevant to the improvement in a process as it is too the development of a completely new process.

To find out more, read my article on INNOVATION at Ezine Articles.